Value is Worthless Until Delivered

Real, Quantifiable Business Results: Value as a Service


At Coupa, we have a higher purpose. From our own operations, to what we offer our clients, we are focused on something different — business value. It’s more than how much you paid for something or what a new solution saved. Value is the quantifiable, measurable improvement that something delivers. It’s explicit, but it isn’t a singular achievement or a moment in time.

Ultimately, value is a common vision of what success looks like for your company over the long-term. It’s visibility. It’s savings. It’s user adoption. It’s compliance. It’s all of that combined. It’s what we define, together, as our shared objective. Value is what we measure, what we strive for. With Coupa, Software-as-a-Service is a means to an end. What you’re really getting with us is Value as a Service™.

ROI Calculator Watch Live Demo



Every company that uses Coupa has its own story and its own unique definition of value. We work with our clients to establish the measurable outcomes most meaningful for their business right from the beginning. This collaboration is what transforms results into ongoing value. Our customer stories prove the power of this breakthrough approach.


Groupon uses Coupa to help them deliver business value to customers.

Watch the video

Ausdrill established its business value criteria upfront and Coupa delivered real results.

Watch the video

Coupa and Concentrix share the ideals of visibility, velocity and value and a success story that is powering innovation.

Watch the video

Embracing the coming disruption.
Beyond Software as a Service.

Companies around the globe have used Software-as-a-Service to automate virtually every business process. After all, you get to pay as you go. But in today’s market, that’s not enough. That’s why Coupa is changing the game. 

We go beyond software as a service and, hone in on the real, tangible, ongoing business results you want. From quantifiable savings delivered through spend optimization to actionable insights and visibility into the way your employees expense their work travel, Coupa is taking it further. With a pure cloud platform, seamless integrations with ERP systems, and a simple user experience, it’s the innovation you need to realize tangible business results. That’s what Value as a Service is all about—helping you improve, innovate, and advance. That’s the Coupa difference.

See Value in Action – Watch Live Demo >

Dive Deeper

Coupa’s commitment to Value as a Service starts at the top. Coupa CEO Rob Bernshteyn has made this fundamental shift in the approach to business his life’s work. Pre-order your copy of the book, Value as a Service: Embracing the Coming Disruption and discover step-by-step how your company can better deliver value. Available August 24th on Amazon.

Pre-order Now

Rob is the Chief Executive Officer and President of Coupa, and drives the company’s strategy and execution. Rob has over two decades experience in the business software industry. He came to Coupa from SuccessFactors, where he ran Global Product Marketing & Management, as a member of the executive management team as the company scaled from an early start up to a successful public company. Prior to that, Rob directed Product Management at Siebel Systems, where he helped build Siebel ERM into one of the company’s fastest growing product lines.

Rob Bernshteyn
Chief Executive Officer and President

Let’s Talk Value. Connect with Us.

Are you ready to unleash innovation and build sustainable profits? Coupa’s Value as a Service model can make your measure of success possible.